Adidas is one of the world’s leading sportswear brands, founded in 1924 and with stores all across the globe.
Writers.HK is currently on a long-term contract with the brand’s badminton division, managing the official Facebook Adidas Badminton page and related content.
With over 120,000 followers and thousands of interactions per-week, our team is tasked with developing concepts, creating taglines, writing all content and tracking analytics & comments. Posts vary from product highlights to history snippets, on-court advice to seasonal greetings.
The project is particularly challenging in our contemporary media world, as content has to be kept short and succinct, while simultaneously engaging enough to interact with its often niche audience.