AIA The Great European Carnival
AIA The Great European Carnival is a Christmas-season event set on Hong Kong's harbour. Sponsored by insurance company AIA, it features fairground rides and attracts over a million visitors annually.
We were approached by AIA to assist in a coffee-table book on the carnival, made for investors and shareholders. Our team conducted interviews with the carnival's staff, wrote articles on its features, ghostwrote various opinion pieces and eventually put together a high-quality book that showcased the event's success.