DFS is the world's leading luxury duty-free retailer, founded in 1960 and owned by LVMH.

We collaborated with the brand on its Passport to Paradise promotional website, a tourism-focused campaign enticing visitors to explore, dine and of course, shop at the city's most popular spots. Copy was kept honest and economical, with a fine balance between fashionable sights and local-insider tips.

Services included:
Copywriting, Editing & Proofreading
- Web Content & E-Marketing
- Media Consulting
- Affiliate Web Design