Esquel Group

Esquel is a major Chinese textile manufacturer that stands as the world's largest woven shirt maker, with a turnover of up to 100 million shirts annually.

We worked alongside an intermediary company to redevelop the company's overall voice, re-positioning the age-old brand as an important contemporary manufacturer. This included writing slogans, taglines and copy to fit the needs of the long-established business. 

 Services included:
Copywriting, Editing & Proofreading
- Branding & Taglines
- Media Consulting
- Content Marketing
- Affiliate Marketing