JOYCE is a major Hong Kong retailer, founded in 1970 and focused on various facets of fashion in the city, from boutiques to salons.

From 2012 to 2014, Writers.HK managed the news and press releases section of the company's website, handling all content and copy for its brand-focused stories.

Services included:
Copywriting, Editing & Proofreading
- Branding & Taglines
- Web Content & E-Marketing
- Public Relations & Press Releases
- Media Consulting
- Content Marketing
- Affiliate Photo & Video