TONI&GUY is one of the world's leading hairdressing companies, headquartered in the UK and with branches across the world.

Between 2011 and 2013, we worked closely with the Hong Kong division of TONI&GUY. Our team developed the branch's overall voice, through copy for its website, advertisements and monthly newsletters. This entailed balancing a style dictated by its UK headquarters, with a voice appealing to Hong Kong's local and expat populations.

Services included:
Copywriting, Editing & Proofreading
- Branding & Taglines
- Web Content & E-Marketing
- Public Relations & Press Releases
- Custom Publishing
- Media Consulting
- Content Marketing