How to Improve You Search Engine Ranking: SEO for Hong Kong Businesses
How to Improve You Search Engine Ranking: SEO for Hong Kong Businesses
Where do you get your answers from? Google, right?
And are those answers relevant? They often are, aren’t they?
That's precisely what has changed with SEO over the last few years. The emphasis now is on the meaning behind a search query, rather than how it’s arranged. Here's what we mean: a decade ago, SEO professionals would simply stuff in the keywords to improve their Google ranking. That way, the answers to the search queries would be vague and salesy.
But after the release of the Google’s 2013 update, the search engine changed forever. Google started focusing on the internet behind a user’s search. Notice the stress on intent, because this was a revolutionary step.
Fast forward to the present— Google caters directly to the user. It matches the user intent with the most relevant content, which is why your queries are easily answered. What does this mean for websites?
Since Google prefers addressing user concerns, the websites must also look to engage the users and provide reliable solutions to them. It’s about adding value for the user. You let Google know that your website is made up of quality content and thus, you help yourself rank better.
How can small businesses take advantage of SEO?
Simply put, everyone and anyone can rank for specific search terms — no bias, no fluff, and no BS. You get rewarded for what you sow. So, the question should never be 'Can I succeed with SEO?’ Instead, it should always read — 'What strategies should I employ to succeed on Google?'
To that end, here are some benefits of modern-day SEO for small businesses.
The Better the Content, the Greater the Conversions
Let's say you’ve worked out your audience. The next step comes down to writing quality content. Once you do that, you’ll start to notice a rise in the rankings. Traffic increases and so do conversions.
And really, it’s you yourself who has been converted. Consider this; do you scroll through 100s of search results? Nope. Do you visit sites on the first page? Most probably, yes.
Studies show that a third of the users never ever move click on the second page of search results. So the goal is to populate your site with SEO-optimised quality content. This helps:
Build credibility amongst users
Add value to their lives
Drive them to buy your services or products
Retain them for longer periods
Responsive Website Design for Improved SEO
In May, Google is taking a great step forward, bringing in the analysis of user experience (UX) or a website's page experience. Until now, websites with poor design also managed to rank well courtesy of the massive traffic and purchases.
But from May, addressing factors like Website Loading Speed, Page Interactivity, and Visual Stability will be imperative. This paves the way for struggling small websites with an excellent combination of design and of course, content.
The Power of Local SEO
Local SEO is aimed at increasing a business’s visibility within a specified location. For instance, if you’re a local vendor in Hong Kong, you want your website to appear at the very top when people in Hong Kong search for a service that you offer.
To that end, you have to optimise your website for organic reach within your preferred location. As it stands today, more than 40% of searches are targeted towards local businesses.
What’s better is that Google leaves room for you to optimise local search results.
Ranking Higher in Hong Kong
1. Identify and comprehend your target audience: add value to their lives
2. Work alongside writers and copywriters in Hong Kong (like those at Writers.HK) to ensure quality content across your site.
3. Prioritize important factors, such as branding, social media marketing, affiliate marketing and other essentials.
Reach out to us at Writers.HK and let us help you on your content-driven SEO journey.